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Fresh & Easy to Close SoCal Stores

The British-based grocery chain prepares to pull the plug on its 199 U.S. markets.

The British are leaving, the British are leaving!

Fresh & Easy stores in Southern California and beyond will soon be closed or sold, according to a report in the Wall Street Journal.

Owned by Britain's Tesco, the 199-market chain never quite caught on with American consumers.

"We’re considering all options for the business, but it’s likely that the review will lead to Tesco exiting the US market," wrote chief executive Philip Clarke in a blog post on the company website.

Analysts said the recession was partly to blame -- Fresh & Easy debuted in California, Nevada and Arizona in 2007, just as the economy was tanking. But, ultimately, consumers didn't warm to the concept.

"Though it attracted a small group of loyalists, Fresh & Easy largely failed to capture the imagination of American consumers who proved unaccustomed to British-style ready meals, self-service cash registers and unfamiliar store layouts," the Journal said.

Tesco's CEO told the paper: "It's likely, but not certain, that our presence in America will come to an end."

In Los Angeles County, the chain has locations in Manhattan Beach, Hermosa Beach, Palos Verdes Estates, Long BeachPico-Robertson, Encino, Hollywood, Northridge, Eagle Rock, Oak Park, North Hollywood, Van Nuys, and many more

Emerald December 07, 2012 at 12:01 AM
I went to F&E when they first opened, but e-gad....produce in sealed bags, steak to touch to chew, and high-sodium packaged food. Plus the insult of having to check yourself out.......I never went there again.
Mr. jepg December 07, 2012 at 12:29 AM
they should have picked a lane. either go straight for the TJs model - with proper pay and benefits. Or go quick fast cheap. to quote the karate kid... "walk on right side road - safe, walk in left side road - safe, walk in middle squish - just like grape."
Punky December 07, 2012 at 02:49 AM
I agree Michael, Organix rocks!
Do Something December 09, 2012 at 07:25 PM
Down goes the anti-union F&E in America!
Do Something December 09, 2012 at 07:35 PM
Much agreed, Michael, with virtually everything that you said!

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