Jersey Mike’s sub shop in Southern California, including the Marina del Rey location at 4020 Lincoln Blvd., will donate 100 percent of its sales on Wednesday to a foundation that provides financial support to families battling with terminal illnesses.
While Jersey Mike’s has been contributing to the Talbert Family Foundation all month long, all of its sales Wednesday from its 64 Los Angeles locations will benefit the nonprofit and the families it supports.
“I would like to extend a personal invitation to come in and enjoy a Jersey Mike’s sub during our Month of Giving in support of one of your local charities,” said Peter Cancro, Jersey Mike’s founder and CEO, who started the company when he was only 17 years old. “The opportunities to give are all around us so we hope this March you will join us to make a difference in someone’s life.”
In 2012, the initiative raised about $858,000 for 74 local charities, and Jersey Mike’s hopes to break the $1 million mark this year.
Jersey Mike’s started at the Jersey Shore in 1956, and has since expanded to 92 restaurants. The Marina del Rey location opened in the summer of 2012.