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Trader Joe's Ups Price of 'Two-Buck Chuck'

Back-to-back years of bad crops have impacted production costs of the Charles Shaw line of wines.

After an 11-year run as perhaps the most drinkable cheap wine around, "Two Buck Chuck" fell victim to inflation this month.

The iconic shiraz and cabernet sauvignon wines—sold only at Trader Joe's – are retailing for $2.49 in California stores, up 50 cents from the $1.99 price tag that made the wines so famous.

Jokes abound, renaming the Charles Shaw line as "Inflation Chuck" and "Upchuck" (referencing the price, not the quality of the wine).

The winemaker, Bronco Wine Co., said poor grape crops affected costs. The company owns about 45,000 acres of vineyards, which had stablized grape production to some extent, the Santa Rosa Press Democrat reported.

Prices for the cheap wines have already increased in other states. California was the last to see prices rise.

Trader Joe's sold about 5 million cases of Charles Shaw last year.

Two-Buck Chuck fans, do you plan to stick with the brand and shell out a little more for your vino? Tell us in the comments section below.


Anthony January 28, 2013 at 03:16 PM
Eh. A fifty-cent increase over the 10-11 year history of the brand isn't bad at all. I think we'll survive. Now, if only TJ's checkers would increase their speed...
staceysmiz January 28, 2013 at 04:14 PM
Baybridge @ Ralphs is almost the same price and more available. And their checkers are fast!
vinnie January 28, 2013 at 04:30 PM
is trader joe's coming to marina del rey? so i hear:)
Cassandra Rhone January 28, 2013 at 09:40 PM
They want to come to Culver City at Washington & Centinela -- MarketHall development. Would likely be another 1-2 years though.
Glenn E Grab January 29, 2013 at 04:56 PM
Nifty two-fifty?.....

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