Innovative Baby is on Washington Boulevard near the beach, boardwalk and pier. If you're heading south on the 405, get on the 90 freeway going west until Lincoln, then make a right. Take a left soon after at Washington and you'll eventually see the shop on your left. Innovative Baby specializes in quality baby toys, clothing, furniture and more. With an extremely friendly staff, you'll have all the help you need in picking out the right stuffed animal for a baby shower gift or that perfect pair of baby overalls. On the second floor of the shop is an athletic room for children's classes such as photography, music and baby signing.